First thing I think is that you need a better header than “what do you think?”.
Second thing, after being conned by your header into looking at the site, is that it’s just another general aviation aircraft catering to the ultra rich capitalist fascists who want to oppress the masses through their military looking aircraft so that us common peons will know and stay in our places.
I’ve questioned their reasoning behind marketing this jet as an executive transport from the start. I don’t think that should be the target market. There is, IMO, a market for this aircraft. Just look at all of the L-39’s and other jet aircraft that the wealthy like to call their toys. For those with the money, I’m sure most would appreciate the NEWness versus a decades old L39 from some eastern bloc country.