So and so just announced they are increasing fares by so and so.
Dear Airline Industry: Who Cares? Why must I hear this drivel day after day after day? Just set a price and charge it. Change your fares every day, hour, minute, second. Everyone else does, so what’s the problem. Don’t say this is for fuel, and this is for that, and this is for whatever. Stop it! You’re all headed the way of Aloha, ATA, and Skybus if you don’t get your act together!
This industry is the pits when it comes to pricing its products. What other industry the public deals with so frequently fusses over prices the way this industry does? Most fares are nuts anyway, set specifically in a manner, not to generate more customers or actually sell something, but soley to “price-up” the customer to the absolutely highest fare they can get away with. "Now lets see, if I manipulate the advance purchase requirement, set some minimum stays, do this, do that…! “You see, this is what are customers want!” NO! Surely, the most unfriendly pricing structure any industry has ever devised, most of which they would never get away with if air fares were subject to FTC regulations.
Reserving airline pricing oversight/regulation for the DOT is a terrible mistake. DOT is basically a waste in this area and its powers in this area should be done away with. Its economic regulatory authority is not going to save a single carrier from going belly-up.
So airlines, no more announcements on fare increases, on non-increasess, failures of so and so to meet or not meet this or that. Just price it, and get on with it! Thank you, and have a nice day!