I recently searched “flight tracker” on google and found out that FW wasnt even on the page. Instead, near the top of the list was your new rival, FlightView. Thier website has all these fancy looking headers and buttons, and is aimed at airline customers, and airport management. It has all these different flavors of trackers and other aviation related tools, which may require a subscription.
They also had an ad for a flight tracking screensaver
Also, doesnt the name “FlightView” sound a little like “flightaware”?