Direct Air just announced non stop jet service between Lakeland and Myrtle Beach,SC, Springfield,IL, Hagerstown,MD and Niagra Falls,NY utilizing Boeing 737’s commencing on June 23, 2011. What do you think?
Anyone remember Skybus? 
Major difference: Direct Air isn’t an airline. The flights they have aer public charters operated by XTRA Airways, Vision Airlines, Aviation Advantage/Sky King & Dynamic Air.